If your anything like me, than you know that your time is more valuable than anything else. Your time is worth it’s weight in gold!

Now since we’re only given so many hours in a day, the last thing you or I want to do is spend 12 hours working on business all day, right?

So what do we do, we start outsourcing and finding automated marketing solutions that will take care of all the boring crap that we hate doing. I know for me personally I outsource about 90% of the stuff I hate doing, like writing articles, building backlinks, PPC management…

I’d much rather spend a good three hours a day focusing on the stuff I’m good at, than spend 12 hours trying to do everything I suck at. It’s a no brainer!

But, just like the force, there is a good and bad side to these automated marketing systems…

And if you do so happen to venture down the wrong path, you could end up causing more harm than good to your business!

Now in my opinion, the good vs evil battle is more so of a, man vs. machine battle! And no, I’m not saying that skynet is gonna go ape-shit and start taking us all out right now! That’s not for another couple years! Ha Ha just joking….or am I?

I’m referring to manual human marketing vs automated (Software, tools, etc…).

Now this is no set in stone theory of mine, but in my experience manual labor done by an actual human is 90% more effective than most programs are. I’ve had better backlinks built, better articles written, better campaigns managed, etc…when handled by an actual person.

And no, I’m not saying that all business marketing systems are bad, in fact I use plenty of software everyday in my business. I highly recommend any Incansoft products, along with the majority of keyword tools out there, are all amazing!

So you see there are exceptions to this rule, and a lot of the time software can be cheaper..Up Front! But what you really need to take into consideration, is the long term results, and what kind of issues you’ll have if the program crashes, or doesn’t deliver the results promised…

So in my opinion, let man win the automated marketing battle. It might cost you more up front, but you’ll receive far superior results in the long run.

And if you’re curios on where to go to outsource check out Odesk, Elance, or Guru.

To Your Success,

Posted on May 28th, 2010 by admin
Filed under: Marketing