Hey Guys,

I know the subject line is a bit weird, but I wanted to catch your attention. I really wanted you to read this post, because it could mean the difference between life and death for your business.

And I honestly mean every word of that…

I’m sure by now, your fully aware of this whole fiasco, about the FTC suing Google over all these “Biz Opp’s“, right?

If not, I’ll give you a quick overview.

If you’ve been in the “Home Biz” industry for awhile now, you’ve probably noticed a common trend among most “Opportunities“

99% of the “Biz Opportunities” out there, are just fucking scams.

Now, I won’t name drop any companies, because I always vowed never to sink to that low of a level, but I’m pretty sure we both could name at least 10 of the same shitty companies.

And your probably also aware, that were currently in a world recession. I’m not saying money is sparse, it’s more so that people are afraid to spend what money they have…

But, just like you, a lot of people have come to realise that, having their income rely fully on a paycheck from an insecure job, is not the best route to go. Now more than ever are people wanting to become their own boss, start their own business, and live life by there terms

(same reasons both of us got started in our own biz, right?)

Well, unfortunately, because 99% of the shitty companies out there are scams, they’re the ones earning the majority of these peoples business, without ever following through with helping these people start a real business.

(Which is why are industry has such a bad rap, to begin with)

And how are these bastards capturing most of their business???

By advertising on Google through PPC, or through natural SEO. And sometimes even with Bing and Yahoo as well.

So let’s do a lil math for a second, and see what the result of this combination is…

Scam companies + Stealing people’s entrepreneurial dreams = FTC stepping in, and suing Google

And just like at a day job, when your boss gets bitched at for whatever mistake happened at the company, guess who the shit storm is rolling to next???

That’s right…YOU!!!

So now Google, (Even Bing and Yahoo), are now stepping up to clean house. And all I can say is, they’re are doing a hell of a job.

Thousands, if not 10’s of thousands of advertiser PPC accounts have been Slapped, Suspended, or even worse, black listed!!! And once your black listed you might as well kiss you Internet marketing dreams goodbye…

And thats about the jist of it, So now that were up to speed, lets get into the nitty gritty of this post.

Now you can look at this”House Cleaning” in two different ways.

1.) You may feel like your going up shit creek, without  paddle, and all hopes of making money online are now over… (If that’s how you feel, than you truly are a pussy, and will never be successful in any business.)

OR

2.) You can look at this as the opportunity of a life time ( I’m talking about back in 2004, when SEM, SEO, and PPC, were as easy as a chick who just broke up with her Boyfriend and came running to you for comfort… ;})

Just think of how many of your competitors, just got shut down and are gonna give up on internet marketing because of this? It’s an open playing field for you, and as long as you play by the new rules, you’ll reap the rewards for a lifetime.

So with that being said I’ve laid out some ground rules for you guys to follow. Now, I’m not saying these are set in stone, but they will be helpful guidelines to get you compliant with the big G, B, and Y. (Add an O and N in there and you got OBGYN. Sorry rust thought it was funny)

1.) No replicated sites. You must have a unique landing page and sales letter. (This means no more buying into a replicated system with pre built sites, and ads. Thats out the window for good.)

2.) Your site must be easy to use. (So I’m guessing the route to go here is start using a blog with a landing page, that has clear navigation.)

3.) No pop-ups (I think this counts for exit pop-ups as well)

4.) No FLOGS (The FTC is cracking down hard on all those Flogs for the acai offer’s, so I’d imagine it would be the same for any other flog you build, regardless of the market.)

5.) No income claims, not even implied income claims.

(So for ex.
-Make $20 Grand this month!
-Possible CEO level income
-Make more than your doctor
-etc…)

6.) No guarantee for success (Thats a no brainier)

7.) Your website cannot look like a biz opp (So that means you need to sell people on YOU and your story, not the opportunity.)

And like I said these aren’t set in stone, but these are what I’ve heard come down from the grapevine.

The overall lesson to learn here guys is to just use common sense. Theres no point in trying to cheat the system just to make a quick buck, and then get suspended or blacklisted.

And realize that Google is really not trying to FUCK us marketers, they’re trying to protect the consumer from scams. So as Internet marketer’s, it’s our responsibility to make sure were being as ethical and honest as possible, from here on out.

So be safe out there, make some money,and most importantly…Have Fun.

To your success

Posted on September 6th, 2009 by admin
Filed under: Business, Marketing, News