Alright, I don’t normally do this, but I feel this is one of those rare occasions when it must be done.

I want you to check out this amazing article over at one of my favorite blogs Copyblogger, it’s called “17 Easy Steps to Brilliant Blog Posts“

This is by far one of the best posts I’ve ever read for tips on writing blog posts, especially if you’re having trouble with just blogging once a week!

Now after you’ve checked out this fantastic article, I want to go over one of the most important points…

“Who Are You Writing To?”

It’s extremely important in any type of writing you do, whether it be articles, blog posts, copy-writing, etc… That you have an ideal prospect in mind that you want to entice. So for example, I write all my content with you in mind, YOU, being a person whose in internet marketing or a home business.

Now if this were a blog about cooking, my audience would lean more towards the house wife audience, or people who enjoy the culinary arts. You see where I’m getting at here?

When you write with your ideal prospect ‘Target Market” in mind, all your writing will have a more personalized touch. Which means the reader will feel more connected with your writing, and will feel like your actually talking to them one on one.

And as you know, anytime someone starts getting emotionally connected in one way or another, the chances of them buying whatever it is you’re marketing, goes through the roof.

So sit down, and take like half an hour and write out all the exact details of who your ideal person is…

Are they male or female? How old are they? Where do they live? What kind of lifestyle are they living? What problems are they facing in their life that you can relate to? etc…

Once you narrow this down to the exact person, your conversion rates will skyrocket!

To Your Success,

Posted on May 3rd, 2010 by admin
Filed under: Marketing