As you know there are literally hundreds of different ways to market online, from PPC, CPV, Media Buys, Social Media marketing, etc…

And out of all the them, SEO Marketing is by far my favorite of all time. For two reasons, 1.) It doesn’t cost a dime to do and 2.) when you know what you’re doing you can generate way more traffic than you ever could with PPC.

In fact, I’ve pretty much put a lot of my other campaigns on the back burner, and solely been focusing on Search Engine Optimization as my main source of traffic. And the results I’ve been getting have been phenomenal…Way better than I ever could have done with pay per click!

Now the whole reason I wanted to write this post, wasn’t so much for the veteran internet marketers out there, but more so the new guy ” Newbie”, who is serious about making their business successful, but may not have the big marketing budget it takes to justify an adwords or media buys campaign.

I want to share with you the two basic stepping stones of what SEO marketing  is all about. So don’t expect some ultra secretive new method, that’s suppose to change the game. I wanna go over just the basics, because without these, you’ve lost before you even started!

1.) Content Is King: This is sort of a no brainer, but if you want your site to rank high in the SERP’s then you need to be adding relevant content all the time! So don’t just build a site, add a few pages, and not update it for months, because you’ll get absolutely no where! You need to be adding new content at least twice a every week. Hell I only update this blog three times a week, and I’ve got a PR3 for my site.

Now along with constantly adding new content, it needs to be unique and relevant. So don’t start stealing peoples articles and blog posts, and posting them as your own. You need to write the content, and make it your own. Put your personality into it, so people know your style. Also make sure your staying relevant to what your site is about. Meaning if you have a blog about network marketing, don’t write and article about how to cook a tuna fish casserole, or how to change the oil in your car. Stick to one subject per site, and not only will your visitors appreciate it, but Google will show you a lot of love.

2.) Backlinks Are Your Support: Now all the content in the world won’t mean a thing without people actually finding it. If you want people to find your website, then you need to rank high in the SERP’s and to do that, you need plenty of back links. You see when someone links to your site, Google sees that as vote for your site, and the more votes you get, the more love Google, Bing, and Yahoo will show you.

Now, one thing to really focus on, when YOU are the one building back-links, is that you want a link from a relevant site, that has a high PR, and that Do-Follows (meaning they pass their site’s authority on to yours)

There you have it my friend, the two basics of seo marketing. Now is this all you need to know, to dominate the organic listings? Of course it’s not, the rabbit hole goes way deeper than this, and we’ll get into that later on. But like I said, I wanted to teach you the basics, so you know exactly what to focus on, to start a very successful campaign.

To Your Success,

Posted on April 29th, 2010 by admin
Filed under: Marketing